Dive Brief:
- HBO responded to tweets from 2012 that were asking for a standalone subscription service for the channel.
- The selected 13 tweets—all from June 2012—showed how much the user was willing to pay for a monthly service with the hashtag #takemymoneyHBO.
- The stunt is leading up to the launch of monthly subscription service HBO Now—which the 2012 users were begging for—expected to launch this month.
@kylesibert Hi, Kyle. Please follow us so we may DM you. pic.twitter.com/1YGhZcTGkX
— HBO (@HBO) April 3, 2015
@andresbarreto Hi, Andres. Please follow us so we may DM you. pic.twitter.com/h5cWMWzQXI
— HBO (@HBO) April 3, 2015
@jot Hi, Jonathan. Please follow us so we may DM you. pic.twitter.com/r3P6SxUSJN
— HBO (@HBO) April 3, 2015
Dive Insight:
As intended, HBO Now likely gained subscribers from the followers it contacted. Plus, the network received good publicity by showing its commitment to customer service by tracking them down.
