- Sennheiser— a Chinese headphone company—has released a new ad that is interactive with the viewers own head.
- The ad portrays two videos side-by-side, one of a concert pianist and the other of a opera soprano, that will switch between the two music videos depending on which way the viewer moves their head within the view of a webcam.
- Fred & Farid Shanghai worked with Senheiser to develop the interactive ad promoting Momentum Duo headphones. Click here to see and click EN at the bottom to switch to English.
As interactive qualities like webcams become the standard in electronic devices, new opportunities and possibilities are opening up to advertisers. Ads that can track movement could be incorporated in a wide variety of ways. What Sennheiser has done is plant the seed for the idea —other agencies will likely be following in their footsteps.