Dive Brief:

• Sennheiser— a Chinese headphone company—has released a new ad that is interactive with the viewers own head. 
• The ad portrays two videos side-by-side, one of a concert pianist and the other of a opera soprano, that will switch between the two music videos depending on which way the viewer moves their head within the view of a webcam. 
• Fred & Farid Shanghai worked with Senheiser to develop the interactive ad promoting Momentum Duo headphones. Click here to see and click EN at the bottom to switch to English. 

Dive Insight: 

As interactive qualities like webcams become the standard in electronic devices, new opportunities and possibilities are opening up to advertisers. Ads that can track movement could be incorporated in a wide variety of ways. What Sennheiser has done is plant the seed for the idea —other agencies will likely be following in their footsteps.