- Car brand Honda has started a digital agency review to help target younger consumers.
- The move is part of the brand's strategy last year to review its creative and media agencies.
- The review could consolidate Honda's digital business which is currently divided among handful of agencies including RPA, Genex, and Meredith Xcelerated Marketing.
Honda is another huge brand that would be a stellar score for any digital agency. Since the brand is likely looking to consolidate, interested agencies should try to prove they can cover all the responsibilities of the current handful of agencies performs. It will also be important for competing agencies to highlight their ability to attract young consumers.