- HootSuite Enterprise has launched a visual social media analytics feature called uberVU Boards.
- Paying customers can now "pin" the metrics they prefer to a visually appealing dashboard that updates in real time.
- The update comes after HootSuite's acquisition of London-based uberVU in January.
The highly visual setup of uberVU Boards makes the process of reading metrics and reports a lot easier. In an enterprise setting, this could make it easier to explain certain metrics to the less social-media-savvy — especially those that hold the purse strings. Even for the marketers who have long been able to decipher complicated metrics, it's a nice change to have something appealing to use.