Dive Brief:

• Hootsuite has a whole list of accomplishments to brag about these days: a new acquistion, new funding, and passing a milestone of 10 million users. 
• The social media management platform secured $35 million in a recent round of funding — bringing the estimated value of the company to $800 million. 
• Also announced Thursday was the Hootsuite's acquisition of Brightkit — a service helped Hootsuite build its Hootsuite Campaigns feature, which allows users to manage contests and other custom social media campaigns. 

Dive Insight:

With all the acquisitions, funding, and increased valuation, it seems like the social company could be gearing up for a public offering. Regardless, Hootsuite beefing up its offerings should be a draw for more marketing customers.