Dive Summary:

• Use Google Analytics to compare mobile organic traffic keywords to those from your desktop traffic by using the advanced segment.
• Save time by implementing alerts that help you stay on top of organic traffic activity on your site.
• Create a custom SEO report to help track conversion rate, visits, and bounce rates for specific pages and keywords.

From the article:
Google Analytics is one of the most valuable sources of information we can have to easily identify SEO opportunities, make decisions and optimize the sites we work for.

Nonetheless, with so many functionalities if we don’t use its customization features, the work of analyzing relevant data can be sometimes time consuming.

This is why I would like to share 5 different segments, visualizations, reports and alerts. ...