- SEO management firm BrightLocal teamed up with ChamberofCommerce.com to conduct a study on the digital marketing attitudes and use of digital marketing among small- to medium-sized businesses (SMBs).
- On average, 46% of the marketing budget of SMBs was dedicated to digital marketing. About 24% of SMBs still only spend 10% of the marketing budget on digital, while 28% spend more than 70% on digital.
- Those numbers may stay fairly steady, as 32% of respondents said they will not increase spending on digital, as opposed to 21% who said they will.
It's not surprising that so much of SMB marketing budgets are dedicated to digital, because it tends to have lower overhead costs and can be an extension of word-of-mouth marketing. What is surprising is that so many SMBs say they don't have plans to increase budgets in the near future, which could mean digital marketing has reached a saturation point or SMBs have found a good balance at that average digital spend of 46% and other marketing methods.