- At its NewFronts presentation Tuesday, Hulu revealed it would be dropping the Hulu Plus brand, as well as adding all nine seasons of iconic sitcom series "Seinfield."
- Hulu is only dropping the "Plus" in the brand name—not the paid subscription service—and will be adding a slew of original programing.
- CEO Mike Hopkins said, "2015 is the year Hulu will break out," when describing the Seinfield pickup and new original programming led by big names like Amy Poehler, J.J. Abrams, James Franco, Jason Reitman, and Jason Katims.
Ever since Netflix set records with its original "House of Cards" series, other video streaming services have been jumping full force into the medium. Yahoo and Amazon have both been churning out original content at impressive rates. Marketers will keep an eye on Hulu to see if the name rebranding and the addition of promising original content could fulfill Hopkins' hopes for the video service this year.