- In its Digital NewFronts presentation Monday night, Yahoo revealed plans to draw ad dollars away from TV with two new full-length original online shows and two new ad products.
- The ad products include Full Page Video Login Ads that play 15-second spots at the Yahoo login page and Splash Ads that function as native ads within Yahoo's digital magazines.
- The shows are two half-hour comedies — "Other Space," created by "Bridesmaids" Director and Producer Paul Feig, and "Sin City Saints," from "Varsity Blues" Producer Mike Tollin and "The Office" Director Bryan Gordon.
Yahoo's not a trailblazer in creating original content, but it is smart to jump in on the online video content trend. Super successes like Netflix's "House of Cards" have shown that streaming content is a viable option. Rather than try to bring in ad dollars for other people's content, Yahoo is going all in with original content — a move that could work well for them if the shows pull in viewers.