- The Interactive Advertising Bureau released the names Thursday of the first first board of directors for its Digital Video Center of Excellence.
- The group, formed in November, will help provide guidance for the growing industry by conducting advertising case studies, research projects, and highlights of creative executions.
- The 29-member board will include representatives from companies like Microsoft, Facebook, CNN, AOL, and Adobe.
Despite all the buzz surrounding digital video, there is still a great deal to learn about the medium. The IAB Tech Lab will facilitate the Digital Video Center of Excellence's projects, and, together, they hope to create international standards.