- IBM is investing $100 million to grow its data-driven capabilities and consulting strategies.
- The firm's digital marketing agency will be combined with other related businesses like data analytics and experience design.
- IBM plans to hire 1,000 new employees and open 10 new Interactive Experience Labs — a concept launched in January allowing clients to work along side researchers, consultants, and experts in experience design, mobile, and digital marketing.
The main investment IBM is making here is on data. It's taking a bunch of other businesses — marketing, consulting, etc — and combining it with the data analytics skills it has acquired. IBM is recognizing that more cooperation between units is key to offering the best product suites to clients.