- Infiniti, Nissan's luxury car brand, is putting its global creative responsibilities up for review.
- Incumbent agency TBWA, part of Omnicom Group, has been with Infiniti for 15 years and will be defending its position.
- Coinciding with the global creative review is Inifiniti's search for an agency to handle global social media.
Infiniti insists the review is a regular assessment of the brand's global creative, meant to ensure the best performance and services. Both searches for creative and social media responsibilities are in the early stages, so agencies should pay attention. Snagging a global brand like Infiniti would be a huge win.