- Instagram is searching for five new team members with a strong journalism or editorial background to assist with marketing tactics.
- The social platform is building a "daily editorial" team to help with production and story telling.
- New members will be joining a 12 person editorial team housed under the marketing umbrella that has a primary focus of highlighting more international Instagram users, as 70% of user base comes from outside the U.S. Currently the social app has an editorial calendar and pushes out two blog posts per day.
Instagram isn't alone in understanding that an editorial background helps tremendously when trying to tell a social brand story. As long as the guidelines are clear to the team that its ultimate purpose is marketing—hiring editorial folks has been proven to be a great option. Both LinkedIn and Facebook have hired former journalists to assist in editorial writing for the social sites. Story telling has become such a critical part of social media promotion, so it only makes sense to hire professional story tellers.