- Since the addition of video to photo-sharing app Instagram, brands have been working to get noticed through the medium. A study from Unruly Media ranks those brands by number of shares.
- MTV tops the list with over 134,000 of its videos shared on the platform.
- According to the study, 42% of all shared video on Instagram is from brands.
The list of brands, not including entertainers, by video shares :
1. MTV — 134,110
2. NBA — 68,463
3. Peanuts — 43,227
4. GoPro — 35,097
5. Miami Heat — 28,465
6. Wendy's — 23,833
7. Topshop — 23,347
8. Starbucks — 22,035
9. ABC — 21,782
10. HBO's "Girls" — 21,769
Brands are certainly dominating this feature on Instagram and it seems to be driving the attention they want. This study is just another testament to the app's validity in driving social media engagement. What would be interesting is a comparison of the subject matter of videos receiving the most shares so brands could understand what methods work best.