- Android is the leading mobile operating system with 47.5% of the market, but advertisers are still willing to pay more to advertise to Apple's iPhone and iPad users.
- According to data from Opera Mediaworks, iPhone users made up just 28.7% of the traffic on the platform, but were responsible for 40% of revenue.
- Advertisers prefer iOS users because they download more apps, use the apps more frequently, and use their devices more in general.
iPhone users also tend to be higher on the economic spectrum, so it makes sense that advertisers would prefer to target them. With more high-end Android phones coming to market, like the Samsung Galaxy series, this gap between users may shrink. Until then, advertisers are smart to target their energy on iPhone users for a better return.