- Results from a CEB longitudinal study of employee engagement suggests that marketers might be more unhappy than their corporate coworkers in other departments.
- When it comes to the "intent to stay" measurement — a good indicator of engagement and happiness in a current position— marketing is the only faction that hasn't improved scores since 2011.
- CEB also ran a six-month study of marketers that points to exhaustion and an "always on" mentality that could be the root cause of workplace unhappiness.
Studies like this one from CEB bring light to the fact that reevaluation in the way corporate marketing is approached is probably in order. Marketing at its core really should be a fun and engaging department — if there's a good balance of innovation and appreciation.