- An increasing number of publishers are abandoning the use of finite webpages, leftover from print days, in favor of streaming content.
- The popularity of Facebook, Instagram, and Twitter are to partially blame for the shift of formats as well as the growth in mobile use.
- Advertising hasn't quite caught up with user preferences and is largely still based on impressions per page or number of clicks rather than time spent on a site. Until more advertising metrics catch up, many publishers will be forced to keep a webpage based model.
To answer this article's title question, no the webpage is not dead. It will likely never be completely dead, but there's a good chance the popularity of endless streams will take over. Once advertising catches up and begins putting value in metrics that can be easily measured on a scrolling site, many publications will hold onto the webpage format.