Dive Brief:
- In October, social media analytics firm SocialBakers predicted that the number of videos uploaded to brand pages directly to Facebook would exceed the number of YouTube videos uploaded to Pages by the end of this year.
- This week, SocialBakers announced that its prediction had come early and the number of Facebook-direct videos has surpassed the number of YouTube videos uploaded on brand pages.
- The analytics firm also reported that—from the 20,000 brand pages it studied— that natively uploaded Facebook videos also accounted for 80% of all video interactions on the social site.
Dive Insight:
The verdict is in and looks inevitable: YouTube may be losing its monopoly. To add to the bad news for YouTube, just yesterday former Hulu CEO revealed plans to launch Vessel—a subscription service that will allow viewers to watch YouTube stars' videos before they hit YouTube.
