- Advertising pioneer Julian Koenig has passed away at the age of 93.
- Koenig was best known for creating the Volkswagon campaigns "Lemon" and "Think Small," the latter of which was named the best ad of the 20th century by AdWeek.
- In 1966, Koenig was the sixth inductee into the Copywriting Hall of Fame, following other greats like David Ogilvy, Bill Bernbach, and Leo Burnett.
Without pioneers like Koenig, the industry wouldn't be where it is today. Koenig's work will continue to be an inspiration for years to come.