- As Congress winds down for the year, a few up-for-election officials are introducing bills that could affect media and advertising in the coming year, including laws on marketing to kids and data collection.
- A bill meant to curb patent abuses seems to be the most likely of the media bills to be passed in the next year. The bill, introduced by House Judiciary Chairman Bob Goodlatte (R-Va.) has strong bipartisan and bicameral support.
- Advertisers worried about the ad tax deduction bill passing this year will have a little bit more time as it has been pushed back, giving the ad community more time to lobby lawmakers for provisions or elimination all together.
As usual in Congress, many of the same bills and legislation that marketers have been concerned about have been pushed back into the next year. Keeping an eye on these bills, and getting involved if necessary, is an important part of protecting and progressing the media and advertising industries on the whole.