Key mobile stats that define the first half of 2020
Mobile ads
Gaming
+67%
jump in global user spending on "Pokémon Go" after switching to at-home play mode
(Source: Sensor Tower)
$23M
Global spending for "Pokémon Go" one week after at-home play mode started
(Source: Sensor Tower)
Buying spree
-
April 9, 2020
PlaceIQ snaps up FreckleIOT as location data industry consolidates
-
May 15, 2020
Facebook acquires Giphy for $400M
-
May 18, 2020
Apple buys virtual reality content startup NextVR
-
June 1, 2020
Zynga buys mobile game developer Peak for $1.8B
-
June 11, 2020
Just Eat Takeaway gobbles Grubhub for $7.3B
Social media
75%
of people say they increased their spending with a brand they follow, up 12% this year from 2019
(Source: Sprout Social)
800+
Walmart mentions by Instagram influencers in Q1 (more than any other U.S. brand)
(Source: Socialbakers)
397
brands join Facebook ad boycott #StopHateForProfit
(Source: Stop Hate For Profit)
Top brands joining boycott:
- Adidas
- Ben & Jerry's
- Birchbox
- Boeing
- Colgate-Palmolive
- Diageo
- Hershey
- Levi Strauss & Co.
- Patagonia
- Reebok
- REI
- Verizon
Instagram and Snapchat this year will see higher usage growth than Facebook for first time since 2017
App usage notches upward
+40%
surge in shopping app engagement in March YoY, hitting 15% compared with 11% in March 2019
(Source: Liftoff and Adjust)
Consumers worldwide hit record quarterly spending in app stores
Total amount spent worldwide on each platform, in USD
Mobile usage and device sales
Campaigns to note
500M
impressions "Chipotle Together" sessions on Zoom generated in first two weeks
(Source: Chipotle)
Streaming
Quibi stumbles out of the gate
Quibi is on pace for 2M paying subscribers in its first year, with a goal of 7.4M. It had 25 brands at launch, with 6-8 minute shows with 2.5 minutes of ads per hour. In June, Quibi cut senior executives' compensation by 10%.
Total number of downloads of Quibi after launching
Sources: Sensor Tower, CNBC, The New York Times, Hollywood Reporter
HBO Max debuts
Total number of downloads of HBO Max after launching
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Design & development
