- A U.K. branch of Krispy Kreme is apologizing for Facebook ad mentioning "KKK Wednesday."
- The branch apologized after Twitter users pointed out the reference to the U.S. white supremacy group.
- The KKK was meant to stand for Krispy Kreme Klub.
Because the ad came from a U.K. branch, followers may be more likely to forgive the snafu. The brand was quick to apologize so probably no real harm will come from the mistake. There's a lesson for all brands: While social media marketing is meant to made up of quick and fun messages, it always pays to do a bit a research before hitting "post."