- Giles Hedger has been named global chief strategy officer, a newly created position, at Leo Burnett Worldwide.
- Hedger will be moving from his position as group managing director and chief strategy officer of the agency's London offices.
- Burnett posted an interview where Hedger said, "My job is to ensure that we are as imaginative at a global level as we are at our grass roots."
When an agency creates a position for an executive like Hedger, it likely means that executive has some innovative ideas to implement. Hedger's idea to apply localized strategies on a global scale seems like it could have promise.