- Lincoln Financial Group is launching a duel B2B and B2C ad campaign that encourages people to "Give Thanks" this holiday season to those who have helped them achieve things in their life.
- An extension of the group's ongoing "Chief Life Officer" campaign launched in 2011, the integrated campaign will appear on TV, radio, print, and online.
- According to CMO Jamie DePeau, "Thanksgiving is a perfect time to create an emotional connection with our audiences."
Lincoln is hoping to appeal to the human and emotional side of clients and potential customers. It's hard sometimes for companies in financial services to show off a softer side. An emotional appeal that ties into the holiday could be a good strategy, but it's certainly not anything too innovative.