- LinkedIn on Thursday announced the launch of two new ad programs: Sponsored Updates API and Content Partners.
- The Sponsored Updates API allows identified partners — which are so far AdStage, Brand Networks, Shift, Salesforce ExactTarget Marketing Cloud, and Unified Social — to plug directly into the platform and sell ads in users' feeds.
- Content Partners lets advertisers sponsor high quality content from media publishers that, according to LinkedIn, attract 30% more engagement than normal content on the platform.
Like all of the other social sites, advertising is LinkedIn's bread and butter. New products help the platform stay competitive. For advertisers interested in reaching the C-suite directly, LinkedIn offers a clear advantage. These new ads product could help expand that reach and engagement.