- LinkedIn is set to introduce new products at the Cannes Lion festival this June.
- One new offering — Direct Sponsored Content — allows advertisers to test out small posts in a practice known as "dark" publishing.
- Facebook and Twitter already offer some forms of dark publishing.
LinkedIn continues to prove it is serious about its spot in the social network world by staying competitive with other major platforms, but it also still has a strong sense of self. The platform continues to add new ad products without losing sight that its a business-facing platform.