Dive summary:
- CBS released a handful of new interactive features for the live concert series Live on Letterman in an effort to boost live viewership.
- Features include the ability to switch between two camera angles, share select screenshots via social media and vote on the last song of the set.
- Every concert is streamed live on CBS.com and Vevo and later made available on demand at those locations; on demand is responsible for most of the series' views, so the features have been made available only for the live viewing in an effort to increase that portion of the audience.
From the article:
"So it's not surprising that the new interactive features are only available during the live shows. But in addition to driving more live viewing, CBS sess the new offerings as a way to increase viewer engagement and improve on the program each season DeBevoise said. Asked if he is satisfied with the program's live numbers, DeBevoise said, 'Yes, but I'm also never satisfied.'"
