- Digital ad spending is on track to equal TV spending by 2019 —a top spot held for over a decade.
- News comes from a report from Magna Global who projects digital ad spending to increase to 30% of ad spend next year and 38% by 2019, which would put it on equal footing with TV.
- Growth is driven by mobile which has increased ad spend by 72% in 2014.
The prediction is something the industry has seen coming for awhile, but it is happening a bit faster than previously thought. With multiple screens, TV is going to have to learn to share the ad spend with other devices. Advertisers will continue to split up dollars between the screens.