- Beauty brand L'Oreal is putting its U.S. digital-media planning and buying account up for review.
- The current agency, Publicis-owned Moxie, will defend the account.
- Marc Speichert, the company's chief marketing officer for the Americas, stated that the recent Publicis Omnicom merger was not the reason for the review; digital spending is up by double-digit percentages, and Speichert predicts that will continue.
From the article:
"The review is 'really to make sure we put our best foot forward' while thinking about the next phase of digital marketing at Loreal, he said. Print also has 'been working very hard for us,' Mr. Speichert said, adding that the review is 'also about seeing how TV and print are digitizing and those opportunities as well.'"