- Twitter-owned looping video app Vine has changed its capabilities to include video uploading—meaning users and marketers no longer have to shoot within the app.
- Users now have more editing capabilities including the ability to piece several previously shot videos together.
- The new features follow a marketing update to Vine's metrics called the "loops" metric or "Loop Count" that shows how many times a Vine has been viewed.
Vine has some stiff competition from Instagram video and the noise of Twitter in general. Anything the platform can do to make marketers' and users' lives easier will encourage them to use Vine more often. The more people use Vine, the more opportunities marketers have to reach people. Plus, there should be some very creative videos that come from the editing changes.