- For the first time ever, Mashable is opening its predictive analytics engine Velocity to an outside entity in a partnership with digital agency 360i.
- 360i, the agency behind Oreo's famous Super Bowl blackout tweet, will have access to Velocity, which helps Mashable predict content's virality, for at least four months as part of the partnership.
- In return for access, Mashable will receive guidance from 360i's deeper understanding of what marketers need to help improve Velocity.
360i is certainly strumming up some jealously from other digital agencies right now. Mashable's Velocity platform is a unique gem that could hold significant potential for marketers. Having a hand in its development is any agency's dream.