Dive Brief:

• Michigan-based grocery retailer Meijer has awarded its media business to Doner Media. 
• Doner, also Michigan-based, will be handling buying and planning for the estimated $30-million account. 
• The agency will be replacing Empower MediaMarketing from Cinncinati. 

Dive Insight: 

While Meijer has stores in multiple states, it can be an advantage to have an agency located in close proximity to its headquarters. It makes meetings easier and avoids any geographical or cultural misunderstands that may be tied to the brand's Michigan roots.