- The Microsoft brand took a bit of a hit on election night when CNN anchors were spotted using iPads over the strategically placed Surface tablets.
- At some points in the evening, viewers even noticed the Surface tablets being used as stands for the rival Apple's iPads — then took to the web to talk about it.
- A CNN spokesperson said the Surface tablets weren't part of a product placement deal and that the anchors are under no obligation to use any particular device, typically bringing their own.
Regardless of intent, the message being sent by CNN anchors rings clear — they prefer to use the iPad. Finding out that there was no product placement deal doesn't really help Microsoft's brand because it emphasizes that when given a choice, public figures prefer to utilize an iPad over a Surface. When the brand is already struggling to sell the tablets, a public dismissal could be a hurtful blow.