- For seven years, video ad tech firm Mixpo has collected data on site traffic and built a blacklist of sites that either contain a large amount of non-human traffic or place invisible ads on their pages.
- Officially blacklisted sites include Mevio, Digimogul's Directorslive.com and Blinkx.
- Mixpo also compiled a list of sites that are not as heavily fraudulent, but frequently show signs of poorer ad performance than normal, including Filmon.com, Hiro.tv and Travelplus.tv.
From the article:
"Just what makes Mixpo qualified to report on this stuff, anyhow? Cohee claims that because Mixpo's player is used across the Web, it has great visibility into the online ad ecosystem, and particularly the network and exchange space. According to Cohee, the Mixpo VideoAd platform serves over one billion impressions each month across video exchanges, DSPs, and networks, and Mixpo's video ads run on more than half of the top 20 video publishers."