- New data from Google shows that 56.1% of digital ads are not seen my human eyes.
- The figure comes from recognizing how many ads appear outside the browser screen and those only seen by bots.
- Google offers a viewability product—Active View—that could be the reason for releasing the information.
Google's reveal is likely to increase already growing concerns for advertises over whether ads are actually being seen by human eyes. While Google may be hoping to promote its ActiveView product, it's certainly not the only organization hoping to improve ad viewability. Certain publishers like Conde Nast and Yahoo have started to offer view guarantees, while many other firms are making strides to correct the problem. One thing is for certain—online ad viewability is something not even the bigwigs at places like Google have been able to figure out.