Dive Brief:

• Unilever-owned pasta brand Bertolli has appointed Mother London to head up its global advertising business. 
• Mother London will be responsible for helping to unify the brand across its broad range of products.
• The agency already manages Unilever's PG Tips and Pots Noodle brands. 

Dive Insight: 

Unilever reported that food sales was the slowest portion of its portfolio last year — with just 0.3% — so the move to appoint a new agency to handle global business for Bertolli could be meaning to change that. Mother London is already familiar with Unilever's food division, so the transition to manage the Bertolli account should be a smooth one.