Dive summary:
- Motorola is marketing its customizable Moto X smartphone as more of an accessory than a high-end gadget, and that idea will extend to NYC Made Fashion Week as models carry the Moto X down the runway.
- Motorola is sponsoring four Made Fashion Week designers: Hood by Air, Telfar, En Noir and Rochambeau—and at least one of those designers will feature the Moto X on the runway according to sources.
- Fashion Week parties will also feature Moto X kiosks with a technology that can identify the color of an attendee's outfit and suggest the Moto X that would best compliment the ensemble.
From the article:
"While models show off their bamboo-backed Moto Xs at Made Fashion Week, Motorola competitor Samsung will meanwhile be sponsoring Mercedes-Benz Fashion Week, which will be also held in New York from Sept. 5 to 12. Samsung will have a lounge promoting its Galaxy line of smartphones installed at Lincoln Center."
