- Boston-based independent technology and digital services agency SapientNitro has acquired multicultural Miami-based shop La Comunidad.
- SapientNitro views the acquisition of the 12th largest Hispanic agency in the U.S. as an opportunity to help its clients target the rapidly growing and influential cross-cultural audiences.
- Last year, SapientNitro entered Latin America for the first time by taking an 81% share in Brazil-based iThink.
This acquisition is another addition to a growing trend of agencies expanding into international markets. The world is increasingly shrinking and becoming more connected, so it's a smart move for agencies to adapt to multicultural audiences.