- Narrative Science, a data analytics company, launched its new Google Analytics app, Quill Engage, which offers reports in a narrative style.
- Unlike many other analytics apps, Quill Engage's reports are delivered in "plain English" that details stats in full, actionable sentences.
- The app is available for free on up to 10 different sites.
Anyone who has ever tried to make sense of the numbers, graphs, and charts that sometimes come from Google Analytics tools can understand why a "plain English" report could be appealing. The real appeal of Quill, besides ease of reading, is that it delivers information in a way that pertains directly to your business and marketing strategy.