Dive Brief:

• NBC Universal is now offering guaranteed social media impressions for its advertisers. 
• The offer is part of the company's Social Synch product that allows brands to spread ads across different social media platform and NBC Universal's portfolio of brands. 
• Social Synch will also help streamline the social ad process by eliminating the need to contact each individual social partner. 

Dive Insight: 

Including more social media features is a great way for NBC Universal to attract advertisers in an increasingly digital world. Social media isn't always a central part of larger campaigns, even if it is included. Social Synch could help make it a more integral role in ad campaigns—not only at NBC Universal, but at competitors.