Dive Brief: 

• NBC, the network hosting the 2015 Super Bowl, has created a Tumblr page to host TV ads after they air. 
• Leading up to the event, the Tumblr account hosts NFL-related images, GIFs, memes that will switch to more commercial centered content during the big game. 
• Each commercial from both NBC's broadcast and streaming Super Bowl events will be pushed to the Tumblr page immediately after they air to give the ads new life. 

Dive Insight: 

One of the beauties of the digital and social media world is that TV commercials with a Super Bowl price tag can now get more mileage with a new online audience. Tumblr is a perfect platform for NBC to post the spots because of its visually rich reputation. 

Tumblr is no longer thought to be the step-child of social networks, as Rick Cordella, senior vp and general manager of digital media for NBC Sports, told Marketing Land: “Tumblr is a visually-rich, social-friendly platform that is perfect to showcase the Super Bowl TV ads...[it will be] the first step in creating a more robust NBC Sports destination on Tumblr.”