- Food brand Nestle USA is launching a review of its digital agencies in an effort to consolidate the list.
- According to Nestle USA spokeswoman Hannah Coan, the goal is to cut the list of about 20 agencies to a more manageable six to eight.
- Nestle so far is only paring down its digital agencies for its US business, which includes Lean Cuisine, Digiorno, NesCafe, and Juicy Juice.
One can only imagine how complicated it can be to deal with 20 different agencies surrounding a brand. Obviously, Nestle is dealing with a wide scope of brands in the U.S. under its umbrella, but consolidating could help the brand build a better, more cohesive image among all of its branches.