Dive Brief: 

• Food brand Nestle USA is launching a review of its digital agencies in an effort to consolidate the list. 
• According to Nestle USA spokeswoman Hannah Coan, the goal is to cut the list of about 20 agencies to a more manageable six to eight. 
• Nestle so far is only paring down its digital agencies for its US business, which includes Lean Cuisine, Digiorno, NesCafe, and Juicy Juice. 

Dive Insight: 

One can only imagine how complicated it can be to deal with 20 different agencies surrounding a brand. Obviously, Nestle is dealing with a wide scope of brands in the U.S. under its umbrella, but consolidating could help the brand build a better, more cohesive image among all of its branches.