- Netflix has reportedly been in conversations with major cable companies, including Comcast and Time Warner Cable, to potentially add its application to TV set-top boxes.
- The merger would allow viewers to search for web-based movies and shows alongside traditional programming.
- The online streaming video service has already made deals with cable and TiVo providers in Europe.
Talks between Netflix and major cable providers proves that cable companies are no longer viewing Netflix as just a threat to their traditional programming. A harmonious partnership between cable and Netflix could spring open a wider audience for both parties. Cable stands to gain the most from this type of partnership, as it will now be embracing the digital trend instead of competing against it.