- Netflix's new outdoor campaign in France reacts to real-life elements and situations with animated GIFs from movies and TV.
- For example, if it's raining— an animated ad at the bus stop could feature a "300" character using his shield to stop the rain.
- The outdoor campaign, created by Ogilvy, MEC and Screenbase, will run through Christmas to promote Netflix's launch in France.
As the French continue to be terrified of Netflix, it was clear an extremely eye-catching ad campaign was needed to drum up excitement. Time will tell if the clever ads are enough to ease the country's aversion to streaming services.