- Ad-tech firm Chango's new "Marketing Contradictionary" browser extension seeks to ease confusion over marketing jargon.
- The Google Chrome extension identifies marketing buzz words and offers a definition when scrolled over within the browser.
- So far, Marketing Contradictionary can define 500 marketing terms (with plans to add more), and a Safari version is also in the works.
If a marketer ever says they haven't been confused by marketing jargon or buzz words, they are probably lying. The marketing world — especially digital — can be quite fond of creating its own language to describe trends or phenomena. A tool like Marketing Contradictionary could help set an industry-wide standard for what certain terms really mean, easing a lot of confusion and conflict among marketers.