Dive Brief:

• The New Jersey State Lottery has issued a 73-page RFP for its creative and media business. 
• New Jersey-based agency Brushfire has handled the account for almost 10 years and will be included in the review
• The state has a projected budget of $22 million for next year. 

Dive Insight: 

Since Brushfire has a decade of experience working with the NJ State Lottery, competition might be stiff for new applicants. Often, state-run programs are required to put up creative and media business for review — even if the entity is satisfied with its current partner. That being said, a $22-million budget should be enticing for other agencies.