- This week, the Wall Street Journal spotted a new feature Twitter is testing that provides definitions of hashtags.
- The WSJ noticed the feature by searching for hashtags in the iOS app. When a popular hashtag is searched, a definition will appear, i.e. "#OITNB Orange is the New Black" and "#rt Russia Today."
- These hashtag explanations could help marketers quickly find the meaning behind trending hashtags, creating an opportunity to jump in on the conversation and also avoid snafus like tweeting a hashtag for the wrong reasons — like the Celeb Boutique #Aurora incident.
If the feature becomes a mainstay, the hashtag definitions could really help marketers navigate the system. Sometimes, it's not always clear what a trending hashtag is about — especially if a lot of users are misinterpreting it. With a little more explanation, marketers can find hashtags that will work to their advantage.