- FIFA has unveiled the new logo for the World Cup 2018 in Russia.
- The design seems to pull inspiration from Russian Faberge eggs with its shape and red, blue, and gold coloring.
- The ambiguous design has people confused and they have taken to social media to share guesses on what they think it could be.
The next world cup logo looks like people struggling to reach their Nest thermostats pic.twitter.com/lCDpG0Lmik— Sarah Scott (@SAR_S) October 28, 2014
The reaction to the World Cup logo just proves that even if something seems clear to the creative team that built it — that doesn't mean it will translate to the public. Regardless of the designers intent, the free flowing logo has certainly grabbed attention and that's positive.