New York Times designs virtual reality ad campaign for client

Dive Brief:

After the reveal of a virtual reality film at NewFronts this week, a New York Times executive revealed the publisher is working on a VR campaign for an unnamed advertiser.
Sebastian Tomich, head of the Times' native ad department T Brand Studio, predicted the ad would roll out in the next four months.
To address the problem of slow VR adoption among the Times' audience, the publisher is exploring options like the Cardboard device developed by Google to make VR more accessible.

Dive Insight:

Ads and marketing content built for virtual reality platforms is becoming one of the hottest trends. The novelty and impressive functions of the technology make VR a great way to add creativity to a campaign.

The New York Times is one of the first publishers to offer VR content services for its clients—giving it a great advantage if the trend takes off.