- News Corp., the owner of the Wall Street Journal, New York Post and other prominent news outlets, on Wednesday announced plans to create a private ad network for its websites.
- The publisher will be cutting ties will all third-party networks and offering marketers a global programmatic advertising exchange.
- Now advertisers who have been weary of using other ad exchanges—because of little control over where their ads would end up—can be certain their ads will appear on their choice of the 50 well-performing websites and mobile products underneath the News Corp. umbrella.
From the article:
“'Content aggregators would like to commodify our content, while data scrapers would like to aggregate our audience – the only way to reach the world’s greatest content and the most prestigious and lucrative audiences is directly through our digital properties,”'says News Corp Chief Executive Robert Thomson. 'Third parties are no longer invited to the party.'”